Situation
3M engaged EY to design and develop a new web experience for Solventum, a spin-off company encompassing 3M’s health unit and medical product lines.
As a new, independent entity, Solventum sought to deliver a world-class MVP experience for its U.S. customer website. The website would bring Solventum’s brand to life, build credibility, and communicate its value to current and future customers.
My Role
As the content strategy manager for two core business lines — Dental and Health Information Systems (HIS) — I led the end-to-end content production across both workstreams.
My responsibilities included guiding the EY copy team, aligning stakeholders, and ensuring timely delivery of high-quality webpage designs and content.
Defining the Vision
Collaborated with divisional stakeholders to define user needs, content requirements, and key page actions for the future-state website.
Audited more than 250 pages from 3M.com to assess existing content types, structures, and templates.
Developed a unified content strategy and content production workflow to ensure consistency across divisions.
Guided UX and UI designers in the creation of wireframes, mockups, and prototypes tailored to the unique requirements of the Dental and HIS business lines.
Establishing Frameworks
Defined requirements for category and product pages, ensuring alignment with divisional leads and product owners.
Drafted 60+ page-level content strategies and outlines to provide clear direction for the copywriting team.
Led 12 cross-functional, remote alignment sessions with marketing and UX teams to refine content strategies and establish cohesive page hierarchies.
Creating the Content
Guided the copywriting team in updating marketing content to reflect Solventum’s new identity.
Hosted collaborative, remote workshops with product owners and SMEs to capture key product details, insights, and competitive differentiators.
Conducted live work-in-progress copy sessions with stakeholders to maintain an agile workflow, incorporate feedback, and expedite approvals.
My Impact
Consistently met delivery timelines and project milestones by working closely with divisional project managers and global marketing teams.
Delivered over 60 pages, including 12 category landing pages and 48 product detail pages.
The success of the U.S. launch led to a contract renewal, expanding the engagement to include the development of Solventum’s global site.
