Global launch slated for 2H 2025

Scaling Globally

Scaling Solventum’s web experience into a seamless, global platform.

Situation

After the successful launch of Solventum.com in the US, 3M re-engaged EY to expand the web experience into a scalable, global version of the US site.

The goal was to create a cohesive digital presence that met the needs of users across diverse markets while maintaining brand consistency and ensuring seamless implementation worldwide.

My Role

I managed the copywriting team and content production workstream across all four lines of business.

My focus was on ensuring accurate and timely competition of deliverables and smooth handoffs to the business and development teams for global implementation.

Creating the Content Production Plan

  • Partnered with Solventum’s global business leaders to determine the number of pages to migrate from 3M.com to Solventum.com based on product availability and market needs.

  • Developed a comprehensive content production process and schedule that would drive content discovery, creation, and management of content assets.

  • Created content strategy for non-US pages to drive cohesion and structure for the global experience.

Leveraging Scalable Content Systems

  • Maximized efficiency and consistency by reusing templates and content assets from the MVP experience buildout, streamlining future updates and deployments.

  • Collaborated iteratively with global stakeholders from each business line to define content and design requirements for each page, ensuring alignment with consumer, business, and geo-location needs.

  • Continuously partnered with technology teams to explore capabilities and implement high-impact, low-effort solutions.

Deploying the Copywriting Team

  • Established and communicated weekly priorities and action items to the content production team to ensure timely delivery of high quality content.

  • Led and mentored EY’s copywriting team, fostering growth in UX content strategy and writing skills.

  • Drafted, edited, and continuously refined content to align with global requirements and brand standards.

  • Advised on how to craft culturally and linguistically adapted content for localized engagement.

Designing a New Pharmacy Sales Experience

  • Collaborated with EMEA business leaders to define requirements for a new pharmacy sales experience, which included a general overview page and three detailed product landing pages.

  • Leveraged relevant existing US page templates to maintain brand consistency and optimize development time.

  • Led fact-finding sessions with SMEs across Europe to gather insights on page requirements, key product features, and competitive differentiators.

  • Provided structured page outlines to guide both the content production and design teams.

My Impact

  • Led 15 live and offline review sessions with key client stakeholders across 10 countries to understand market-specific needs and goals.

  • Delivered over 30 new pages, including category landing pages, detailed product pages, and AEM experience fragments, ensuring content and experiential consistency across global regions.

  • Created a new Pharmacy Sales experience tailored specifically for European consumers and pharmacists.